JOB DESCRIPTION

VISUAL DESIGNER

NOTE: This is not a UX or product design position. You’ll be focused on marketing visuals, full website designs, social media graphics, and brand identity - not app flows or wireframes.

  • Location: Remote (preference given to those local to Indianapolis, Indiana)

  • Full-Time, W-2 Employee (MUST be authorized to work in the US).  Please note that this is NOT a 1099 position 

  • Working hours required between 10-4pm ET, Monday-Friday, with remaining hours flexible so long as meetings are attended and deadlines are met.

🐾 Who We Are (and Why You’ll Want In)

At FlyDog Digital, we don’t do gimmicks - we do grounded, ROI-focused digital marketing for founder-led brands that want to scale with soul. Whether it’s SEO, branding, social media, or a website that converts like hell, our work is strategic, streamlined, and - most importantly - human.

Our founder, Carly Kerndt, started FlyDog with a bold vision: to do marketing differently. That means high standards without the burnout, thoughtful communication without the micromanagement, and a team culture that values people as people. We’ve built something special here - and now, we’re ready for someone like you to help us keep leveling up.

Why Work With Us?

  • We’re a small-but-mighty crew that believes in clarity, collaboration, and creative freedom.

  • You’ll be trusted to do your best work—no corporate fluff, no hovering managers.

  • Weekly team calls mix business updates with personal wins and book club chats.

  • We respect your whole self: Got a dentist appointment? Sick kid? Life happens. We're flexible and human.

  • You’ll be working on meaningful projects that actually move the needle for cool, conscious clients.

Why This Role is for YoU

You’re not just a designer - you’re a thinker. A visual storyteller. A branding brain with an eye for clean lines and a knack for nailing client vibes. You love strategy as much as style and aren’t afraid to ask sharp questions in a kickoff meeting or challenge creative direction (respectfully, of course).

You’re the right person for this role if you…

  • Have experience building brand identities that make people say “yep, that’s the one.”

  • Feel confident juggling websites, social graphics, and lead magnet design with little hand-holding.

  • Are fluent in Figma, Canva, or Adobe - and fluent in explaining your design choices.

  • Take feedback like a pro and offer it just as thoughtfully.

  • Genuinely give a damn about the client’s goals and how your work supports them.

You Might Not Be a Fit If…

  • You prefer to be told what to do rather than owning your projects.

  • You get flustered without crystal-clear directions.

  • You think branding is just about making things look pretty.

  • You struggle with deadlines or leave Slack messages hanging for days.

  • You need micromanagement to stay on track.

What You, As Our Digital Designer, Will Be Doing

Brand & Visual Identity Design

  • Develop full brand identity systems: logos, color palettes, typography, and visual guidelines.

  • Create brand guides and consistently apply them across assets.

  • Interpret client strategy and audience research into bold, aligned visuals.

Website & Marketing Asset Design

  • Design responsive website mockups (Squarespace or similar CMS platforms a plus).

  • Build digital assets for social, email, ads, and lead magnets that are eye-catching and on-brand.

  • Align your designs with strategy, SEO, and conversion goals.

Project Ownership & Team Collaboration

  • Participate in kickoff calls and client onboarding to gather context and inspiration.

  • Deliver polished design files, organized and ready for client review or development.

  • Collaborate with the Account Strategist and CEO on visual direction—then own the execution.

What You’ll Need to Succeed

Required Skills & Experience

  • 2+ years of professional design experience (freelance, agency, or in-house)

  • Portfolio that must include brand identity work, social media graphics, and marketing site mockups (not app/product UI)

  • Proficiency in Adobe Creative Suite, Figma, and/or Canva

  • Understanding of layout, typography, accessibility, and color theory

  • Ability to manage deadlines independently and communicate proactively

  • Strategic thinker with a passion for clear, results-driven design

Bonus Points If You Have…

  • Experience building sites in Showit, Squarespace, or Webflow - but we’re also open to handling development separately if you’re a killer designer.

  • Motion graphics or light video editing experience

  • Experience working with small businesses, founders, or mission-driven brands

Compensation & Perks

  • Salary: $50,000–$70,000 (based on experience)

  • Benefits: Health, dental, vision insurance for full-time employees

  • Time Off: 2 weeks PTO + 10 holidays + your birthday off

  • Schedule: Flexible hours with a results-first mindset

  • Team Culture: Creative, collaborative, transparent, and just the right amount of chaos

✈️ Ready to Design the Next Bold Brand?

If this sounds like your kind of runway, we want to hear from you. Apply below!

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