Digital Marketing Strategies as Taylor Swift Eras
It's no secret that the FlyDog team is made up of Swifties, and we'll use any excuse to incorporate Taylor Swift into our digital presence. So, if you're a Swiftie looking for some help with your digital marketing strategies, you've come to the right place!
Our goal: Take your clients and customers from "I hope you think of me" to "When I walk in the room, I can still make the whole place shimmer.” We want to help you “Shake It Off” and turn your marketing challenges into “Wildest Dreams.”
In all seriousness though (but not THAT serious), whether you’re a Swiftie or not, it’s important to be aware of different marketing strategies and channels and what they can do for your brand. Digital marketing isn’t a one-size-fits-all solution, which is why the FlyDog Digital team relies on previous analytics and data, your business goals, and our expertise to find the right combination of platforms to attract your ideal client and achieve your business goals. So, “Are you ready for it?” (and bonus points if you catch all of your Taylor Swift references)
Our Digital Marketing Strategies for Each Taylor Swift Era
If you’re looking to level up your digital marketing game and want to stop throwing spaghetti against the wall (trust us, it’s time consuming and just messy to clean up), here are the different strategies you could incorporate into your business based on a different T-Swift era.
Client Onboarding (Debut)
Whether you pursue social media marketing, email marketing, a new website, or paid ads, everyone will experience their Debut. The client onboarding process is one of the most important steps in working with FlyDog Digital and in setting the foundational strategy. This is where we figure out YOUR goals and ideal client avatar and then bundle them together with a strategic plan for success! It’s all new and exciting, just like Taylor Swift was when she came out with her first CD. When you think of T̶i̶m̶ M̶c̶G̶r̶a̶w̶ Digital Marketing, we hope you think of m̶e̶ FlyDog Digital.
Paid Ads (Fearless)
Once you've been working with FlyDog Digital for a bit, it might be time to level up your business and make the Fearless move from organic marketing to incorporating paid ads. This will allow you to reach a wider audience, target audiences with clear and specific messaging and offers, and push specific business goals. It's time to be flashy and take new opportunities. It's a digital marketing love story, and all you need to do is say, "Yes."
Email Marketing (Speak Now)
This is your time to Speak Now and talk to your audience one-on-one through email marketing. With one of the highest ROIs in digital marketing, let’s make sparks fly for your business and enchant potential and returning clients and customers! Email marketing is a great way to dig deeper into your social media postings (for example, this blog post you’re reading!).
New Digital Marketing Trends (Red)
We love pushing the boundaries of digital marketing and know all too well that the key to growing your business and attracting your ideal clients is through innovating, testing, and relying upon data to make the next moves. Staying on top of trends is challenging, but we don’t want you seeing Red! We’re here to make your business stand out as bold and unafraid to be loud.
Social Media Marketing (1989)
Social media marketing is there to ensure there are no blank spaces on any of your digital channels. Whether you use Instagram, Facebook, LinkedIn, or TikTok, we connect you with your ideal customers and audience. While we look back on your previous stats to help us figure out where you should be showing up (don’t worry, we don’t go as far back as 1989 – only the past year or so!), we want your content to be clear, fun, and unapologetically your brand!
Viral Videos (Reputation)
Look what you made us do…make a video or reel go viral! We know your Reputation is on the line, but if there’s no risk, there’s no gain. While having a video or reel go viral and fun, it’s all about capitalizing on the momentum because the end game is to turn the new audience into future customers. We know the balance can be delicate, but FlyDog Digital knows how to handle these situations…so let the games begin!
Website Build (Lover)
You could have the best social media strategy. Still, if your website isn't converting potential customers into a Lover of your business, it's time to start thinking about a new website. Overhauling a website is a big step that requires creativity. Once you launch a new website with FlyDog Digital, we promise your potential customers won't forget you exist!
Blogs (folklore)
We love incorporating blog post writing into a digital marketing strategy because it allows businesses to be intimate and vulnerable with their audience while expanding their expertise. Connecting with your customer is poetic (some might even say folklore – this was us trying!), and with blogs, you control the narrative about your business and the wider industry.
Analytics and Reporting (evermore)
Every digital marketing decision we make for your business comes from your analytics, stats, and reports. Long story short, looking at numbers allows us to plan your content and adjust where needed strategically so your content will evermore connect with your audience. (yes, that pun was a bitttt of a stretch!). Don't just tolerate mediocre content: plan for the future and be a visionary!
Customer Personas (Midnights)
While we won't be up at Midnight(s) working on your content (#worklifebalance), we're dedicated to ensuring nothing is overlooked in your digital marketing strategy, including the customer personas. You're (not) on your own, kid – the strategy comes together to reflect your customer persona and ideal client, so we know what content to produce.
Case Studies (The Tortured Poets Department)
It's time to show everyone what you are made of with reflective and thoughtful case studies demonstrating your competence and thought leadership in your industry. Real, raw data can catch the attention of your potential customers and get them to stay. By the end of it, no one will be afraid of working with little old you.
And we won't even attempt to weave in The Tortured Poets Department thoughtfully!
Digital Marketing with FlyDog Digital
Your old digital marketing can’t come to the phone right now. Why? Cause it’s dead.
If you’re looking to level up your digital marketing and see which eras are best for your business and business goals, let’s chat about how FlyDog Digital can help you create the next era of your business!
