Design-Art

Design-Art is an award-winning interior and architectural design fim in Phoenix, AZ. Their mission is to deliver immersive environments that combine aesthetics with functionality, fostering trust with and exceeding expectations for our clients. With a foundation in market research, 3D ideations, and bespoke FF&E solutions, Design-Art aims to create spaces that are both visually stunning, and also resonate with authenticity. 

We knew that their new branding and website had to reflect the bespoke solutions and state of the art designs they create for their clients. 

The Results

  • 75% increase in page views

  • 419 Sessions from Google

Branding Design

Brand Strategy

We began with setting the tone for their brand with clear brand communications. We wanted the tone to stay professional and sophisticated, while still being accessible and friendly; relating back to their core values of Collaboration, Excellence, and Integrity.

When it came to their visual branding, we pulled inspiration from aged blueprints to create a custom logo mark.  A slightly distressed accent font was selected to reflect the aged blueprint style and feel as well.

Deliverables Included: 

Brand Communcations

  • Tagline

  • Mission Statement

  • Vision Statement

  • Core Values

  • Brand Tone

Visual Branding

  • Logo Suite (Primary, Secondary, and Logo Mark) 

  • Color Palette (Primary and Secondary) 

  • Typography

  • Custom Graphics, Textures, and Patterns

Website Design

Website Strategy

The pages of their website (The Who, The What, and The How) were created to answer the most common questions that Design-Art’s target audience has. These pages also highlight their competitive advantage and unique value proposition. We included several custom graphics and animations to bring a high-quality feel to the website, reflective of their client experience.

Deliverables Included: 

  • Custom designed Squarespace website with custom animations to show off their unique and comprehensive design process

  • Advanced SEO optimization

Proven Results & Successes: 

  • 75% increase in page views

  • 419 Sessions from Google

Praise for FlyDog

FlyDog was an invaluable partner in our small business brand "glow up". Thanks to their attention to fully understanding our company goals and personality, our website and branding have received rave reviews from our community of clients, partners, and vendors. And, what's more, their work has been the foundation for revamping all of our visual content as well being a driving force in our marketing strategy. Thank you FlyDog team!


-From Grace Machado McClurg, Owner, Design-Art

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