Silk
Silk is an upscale cocktail and dessert bar set to open in Utica, New York in 2024. Tyler, the owner of Silk, initially approached us for branding assistance and has since expanded his investment to include website design, organic social media marketing, and email marketing.
Tyler envisioned a luxurious and sophisticated atmosphere for Silk, starting with a clear, cohesive brand identity. Once the branding was finalized, Silk’s interior designers used our brand guide as the foundation for the space’s design elements, ensuring a seamless connection between the brand and its physical environment.
We began executing social media and email marketing strategies several months ahead of Silk’s grand opening. This early groundwork has helped establish the brand within the market, build awareness, and generate anticipation for what promises to be an unforgettable opening night.
The Results
870+ followers before opening
5.66% lifetime social media engagement rate
49.7% lifetime email marketing average open rate
Social Media Management
Proven Results & Successes
1K+
Followers
before opening
5.66%
Lifetime
engagement rate
Email Marketing
Proven Results & Successes
290+
Active subscribers
before opening
49.7%
Lifetime average
open rate
Branding Design
Brand Strategy
The brand strategy for Silk focuses on creating a luxurious, modern, and decadent experience, both in its visual identity and atmosphere. From the branding to the interior design of the space, every element is designed to communicate exclusivity and style. The simple and clean script font conveys elegance and refinement, which complements Silk's high-end cocktail and dessert experience. We used this same line weight throughout various other branded elements including the hand drawn women, cocktail glasses, and various other branding accents.
Deliverables Included:
Brand Communcations
Tagline
Mission Statement
Vision Statement
Core Values
Brand Tone
Visual Branding
Logo Suite (Primary, Secondary, and Logo Mark)
Color Palette (Primary and Secondary)
Typography
Custom Graphics, Textures, and Patterns
Menu Design
Drink names, descriptions, and overall menu design
Website Design
Website Strategy
Silk’s website is kept simple and easy to navigate with the menu, directions to the establishment, and reservations easy to find.
Deliverables Included:
Custom designed Squarespace website that feels like you’re stepping inside the physical establishment
Pages with the menu, career opportunities, and drink education
Praise for FlyDog
Absolutely thrilled with the service provided by FlyDog Digital! From the get-go, they've exceeded every expectation I had regarding my company's branding and website buildout. Their commitment to excellence didn't stop at the launch of our website; they've taken full control of our online presence, managing our social media and email marketing with a level of expertise and dedication that's truly remarkable. The results speak for themselves - a cohesive brand image, an engaging online presence, and measurable growth in our customer engagement. I cannot recommend FlyDog Digital enough to any company aiming to elevate their digital marketing game and achieve tangible results. Their team goes above and beyond, ensuring not just satisfaction, but genuine success.
-From Tyler Young, Owner - Silk Utica