Stacey Collins Nutrition
Stacey Collins is a registered dietitian specializing in virtual support for individuals with inflammatory bowel diseases, including Ulcerative Colitis and Crohn's disease. While Stacey had an established brand and website, she sought to elevate her presence to better reflect the empathetic and supportive experience she provides to each client. Following the successful launch of her new website, we began our comprehensive SEO management to improve her online visibility and reach.
The Results (in 3 months)
5.4x ROI
63% increase in Google Search traffic
114% increase in organic keywords
109% increase in website engagement rate
129% increase in average time per session
Branding Design
Brand Strategy
The brand strategy for Stacey Collins Nutrition focuses on creating an empathetic and supportive environment for clients with inflammatory bowel diseases. The visual branding includes soothing colors and clean design elements to evoke a sense of calm and trust. The brand tone is warm and encouraging, emphasizing Stacey's commitment to personalized care and expert guidance. Our approach not only connects with her audience but also reinforces her expertise in the field, making her services more accessible to those in need.
Deliverables Included:
Brand Communcations
Tagline
Mission Statement
Vision Statement
Core Values
Brand Tone
Visual Branding
Logo Suite (Primary, Secondary, and Logo Mark)
Color Palette (Primary and Secondary)
Typography
Custom Graphics, Textures, and Patterns
Website Design
Website Strategy
Our website strategy for Stacey Collins Nutrition focused on clarity and accessibility. It features informative content tailored to individuals with inflammatory bowel diseases, providing valuable resources and guidance. The clean design and soothing color palette create a calming atmosphere, while clear calls to action encourage visitors to engage with Stacey’s services. Additionally, the strategy includes SEO optimization to improve visibility and attract the target audience effectively.
Deliverables Included:
Custom designed Squarespace website promoting both nutrition counseling as well as speaking engagements
Advanced SEO optimization
Before FlyDog
After FlyDog
Search Engine Optimization
Search Engine Optimization (in 12 months)
82%
Increase in
sessions
146%
Increase in
users
142%
Increase in
clicks on Google
278%
Increase in
impressions on Google
Praise for FlyDog
If I could describe FlyDog Digital (specifically, Carly, Paige, and Sarah, because that's the dream team that I worked with), I'd say they were "business coaches AND marketing experts". Not only was FlyDog flexible with my demanding work schedule, they were kind, thoughtful, and challenged me to consider all the details that I hadn't had the chance to truly think about from opening my business overnight. I'm now intentional with how I communicate my services, and I've made some adjustments. Not to mention, I feel so much more at ease knowing that my website is beautiful and reflective of what I can truly do for people. Can't thank you all enough. Consider me a hype girl for life. Thank you + a 5-star google review is insufficient. I hope you know how appreciated you all are.
-From Stacey Collins, Founder of Stacey Collins Nutrition