Before you create any digital content – whether social media postings, email marketing, branding, or a website – you need to understand WHY and HOW the content will ultimately support the business so you can properly facilitate the customer journey from start to finish. A content strategy organizes your owned, earned, and paid media efforts into a coherent and consistent relationship with your customers for accelerated market growth and maximum brand loyalty and advocacy.

At FlyDog Digital, our internal team book club recently read The Tipping Point by Malcolm Gladwell. This book, published almost 25 years ago, explains how small changes or events can spark significant societal transformations. Despite being written before the social media era, its insights remain highly relevant for today's digital landscape. Read on to discover how Gladwell's three factors for reaching a "tipping point" influence digital marketing strategies today.

Your website’s home page is often the first impression of potential customers. If it’s not engaging, easy to navigate, accurate, or user-friendly, anyone landing on your website is likely to click away or not visit other pages on your website. Your website shouldn't just reflect your preferences—it should resonate with your ideal client and address their needs. Read on for more information about creating the ideal home page for your small business!

As a small business owner, understanding the impact of your marketing efforts is crucial for the growth of your biz. You can't make informed business decisions if you don't have clearly defined goals and aren't measuring your digital marketing key performance indicators (KPIs) every month. Each platform plays a different role in your marketing strategy (not everything is meant to drive leads instantly), so it's essential to define what's important for your business to ultimately convert your audience into loyal customers. Keep reading to learn about the most important KPIs to track for your small business!

Implementing SEO best practices can feel overwhelming and techy! There are many rules to remember, and everyone has their own strategies for yielding the best results. Here are 6 SEO tweaks you can make in under 60 minutes to positively impact your overall analytics and increase your Google rankings.

Check out our favorite Squarespace websites and website templates for photographers and get inspired to level up your online footprint! If you’re not showing off your work or portfolio as a photographer, it’s going to be pretty dang hard to attract new clients. That’s why it’s so important for photographers to have an attractive and enticing digital presence, especially with your website.

As a social media manager, your website should have these website sections – Home Page, About Page, Services Page, Blog, Portfolio and/or Testimonial Page, Contact Page, as well as a Header & Footer. If you need a done-for-you website, check out our Template Shop!

Whether you’re a Swiftie or not, it’s important to be aware of different marketing strategies and channels and what they can do for your brand. Digital marketing isn’t a one-size-fits-all solution, which is why the FlyDog Digital team relies on previous analytics and data, your business goals, and our expertise to find the right combination of platforms to attract your ideal client and achieve your business goals.

Organic marketing is the essential framework or foundation of your social media platform and then build upon it with all the additional aspects that come with paid media.